Consumer Advertising and Marketing
We advise clients on the risk profiles for a wide array of claims, including health-benefit claims; weight loss claims; warranties; "green" claims; textile, wool, and fur labeling requirements; pricing or sales claims; country of origin claims; product composition claims (e.g., natural, organic, and free claims); comparative claims; and claims intended for sensitive populations (e.g., children). We also have experience working with experts and research & development teams to develop claim substantiation and counseling clients with respect to the myriad of differing state regulations governing promotions, such as sweepstakes and gift cards.
We have advised consumer products and services clients from many different industries including manufacturers of FDA-regulated products, fashion and textile retailers, and other consumer products. Our experience with these and other specialized industries enables us to provide holistic advice to companies on how to effectively promote their products in a manner that fits the desired regulatory, legal, and reputational risk profile for their company. Our consumer protection and marketing experience also extends internationally, as attorneys in our European practice advise on regulatory issues arising under UK and EU law in relation to various industry sectors. In addition, our experience with privacy issues includes matters arising out of the Health Insurance Portability and Accountability Act (HIPAA), the Children's Online Privacy Protection Act (COPPA), and the European Union Directive on Data Protection.