Consumer Protection and Advertising

FTC and State AG Consumer Protection Enforcement

Consumer complaints in response to marketing or promotional initiatives may trigger a letter or subpoena from a regulatory agency. Arnold & Porter has a depth of experience in handling FTC and state attorneys general investigations relating to privacy, advertising, and consumer protection issues.

We have assisted clients from virtually every type of industry in connection with many FTC and state attorneys general investigations. We have negotiated consent orders with the FTC and state attorneys general, as well as represented clients in litigation with the FTC in connection with the enforcement of those orders.

We handle the defense of such investigations aggressively and creatively, while still maintaining a professional and respectful relationship with the regulatory staff. Having the right regulatory team in place is even more important in today's litigation environment because, increasingly, regulatory action leads to consumer and competitor litigation—and one problem becomes many.


Federal Trade Commission Finds Trademark Settlement Agreement Search Ad Restrictions "Inherently Suspect" in 1-800 Contacts Decision
FTC Invokes Its Native Roots in Defense of Guidance on "Native Advertising"
Arnold & Porter Advisory
DC Circuit Weighs in on POM Wonderful Fight

Seller Beware: Consumer Protection Insights for Industry,

Is it Time for a Brain Check? FTC Enforcement of Brain-Training Games

Seller Beware: Consumer Protection Insights for Industry,

Bundled & Loyalty Discounts Under the Microscope at DOJ/FTC Workshop

Seller Beware: Consumer Protection Insights for Industry,


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