Capabilities

Acquisition of Marketo

Adobe
2018

Arnold & Porter was antitrust counsel to Adobe in its $4.75 billion acquisition of Marketo, the leading marketing cloud platform for B2B marketing engagement. Brad Rencher, executive vice president and general manager, Digital Experience, Adobe remarked, “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”

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