Acquisition of Advantage Sales & Marketing Inc.
Our attorneys represented J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity, in the acquisition of Advantage Sales & Marketing Inc. (ASM) for approximately $1.05 billion. ASM is a leading sales and marketing agency in the US, providing outsourced sales, marketing and merchandising services to manufacturers, suppliers and producers of consumer goods. The transaction, reported in The Daily Deal after it was announced on March 2, closed on March 29, 2006.