Acquisition of REACH toothbrushes

Moelis Capital Partners and Dr. Fresh LLC

Our attorneys advised private equity fund Moelis Capital Partners, as owners of portfolio company Dr. Fresh LLC, in the acquisition of REACH® brand toothbrushes from the Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

The sale includes rights to the REACH® brand of toothbrushes in the US, its territories, the Caribbean, and Canada.  Dr. Fresh, a leading designer and marketer of oral care products, was acquired by Moelis in April 2012.  Our attorneys also advised Moelis on that transaction.

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