Capabilities

Joint-venture agreement

Avion Tequila

Pernod Ricard, the world’s co-leader in spirits and wines, and Avion Tequila, ultra premium tequila brand, announced an agreement granting exclusive global distribution rights to Pernod Ricard, which also acquired a minority interest in the burgeoning brand.

Launched in July 2010, Avion Tequila quickly emerged as an ultra premium spirit of choice in many high-end venues in the US. The firm has served as Avion Tequila's counsel since the company’s inception, and represented Avion Tequila in the transaction.

 

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