Michael Gershoni is a strategist and litigator with experience handling complex matters for industry-leading clients. Michael has represented and advised technology companies and international brands in high-stakes intellectual property and trade secret litigation, brand protection and enforcement, development and licensing of intellectual property, and risk management.
Michael also serves on the American Intellectual Property Law Association’s (AIPLA) AI Task Force, is a certified AI Governance (AIGP) and Information Privacy (CIPP/US) Professional by the International Association of Privacy Professionals (IAPP), and is a contributor to the TMT Time podcast on business and legal issues involving blockchain technologies.
Experience
- Samsung Electronics Co., Ltd., et al., in defending against patents concerning mobile display technology.
- Samsung Electronics Co., Ltd., et al., in defending against patents concerning earbud technology.
- Google LLC in defending against a patent concerning image retrieval technology for large image databases.
- Google LLC in defending against a patent concerning failover technology for cloud computing systems.
- Leading online gaming company in defending against a patent concerning multiple-game sporting event wagers.
- Leading telecommunications service providers in defending against trade secret misappropriation claims.
- Nike, Inc. in asserting trade dress and trademark rights in the Air Jordan 1, Air Force 1, and Dunk sneakers against BAPE.
- Nike, Inc. and Converse in successfully enforcing its trade dress rights in several of its iconic sneaker designs, including the Air Jordan 1, Air Force 1, Dunk, and Chuck Taylor All Star sneaker designs.
- Heraeus in asserting and defending against trade secret misappropriation claims in district court and the International Trade Commission.
- Nationally-recognized educational non-profit in various commercial matters, including collaboration and licensing agreements.
- Leading online gaming company in licensing agreements concerning the provisioning and sale of cryptographic digital assets containing various intellectual property and name, image, and likeness rights.
- Leading international sports brand in due diligence prior to acquisition of digital fashion and technology company involved in the provisioning and sale of cryptographic digital assets.
- Leading national exercise studio in due diligence prior to private equity acquisition.
Perspectives
March 5, 2025
The Federal Circuit reminds that the ITC is accessible to smaller market segments (pdf)
Westlaw Today
February 11, 2025
The Federal Circuit Reminds That the ITC Is Accessible to Smaller Market Segments
Advisory
More
Recognition
Best Lawyers
"Ones to Watch" Intellectual Property Law (Washington, D.C.) (2022-2025)
"Ones to Watch" Litigation: Intellectual Property (Washington, D.C.) (2022-2025)
"Ones to Watch" Patent (Washington, D.C.) (2024-2025)
"Ones to Watch" Litigation: Intellectual Property (Washington, D.C.) (2022-2025)
"Ones to Watch" Patent (Washington, D.C.) (2024-2025)
Credentials
Education
- J.D., The George Washington University Law School, 2016, cum laude
- B.S.E., Mechanical Engineering, University of Michigan - Ann Arbor, 2013
Admissions
- District of Columbia
- U.S. District Court, Northern District of California
- U.S. District Court, Central District of California
- U.S. District Court, Eastern District of Texas
- Supreme Court of the United States
Certificates
- AI Governance Professional (AIGP), IAPP
- Information Privacy Professional/US (CIPP/US), IAPP
Activities
- Appointed Member, AI Task Force, American Intellectual Property Law Association (AIPLA)
- Appointed Member, IP Law Associations Committee, American Intellectual Property Law Association (AIPLA)
- Contributing Author, PLI Patent Litigation, Chapter 8: Witnesses Special to a Patent Case.
- Contributing Author, Patent Litigation Strategies Handbook, Chapter 29: Patent Infringement Damages.
- Member, Giles S. Rich American Inn of Court