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April 19, 2023

AdTech & Digital Media Newsletter—March/April 2023


Welcome to the March/April 2023 newsletter prepared by Arnold & Porter’s AdTech and Digital Media group. This newsletter includes regulatory and case law developments relevant to the AdTech and Digital Media industries, and the state of venture activity in the AdTech and MarTech industries.

In This Issue:

FTC Developments

  • FTC Orders to social media and video streaming platforms regarding surge in advertising for fraudulent products and scams

Litigation Developments

  • “Big Brother” cast member sues developer of app that swaps users’ faces on celebrity bodies for violation of privacy rights

  • Caremark claim filed actions Meta leaders for failure to prevent human trafficking on Meta’s platforms

  • Spate of school district lawsuits target social media companies


  • Utah passes laws regulating social media to protect minors

EU Regulatory

  • AdTech in the EU regulatory crosshairs


  • Allegation that Global Alliance for Responsible Media and World Federation of Advertisers Violate Sherman Act

  • Meta Considers Building a New Decentralized Social Media Network

  • Report Highlights Ease of Buying Drugs Through Social Media Platforms and Other Online Sources

Please see Arnold & Porter’s AdTech and Digital Media webpage for additional publications summarizing developments in adtech and digital media.

* Shlomo Amar contributed to this newsletter. Mr. Amar is a graduate of Hofstra University School of Law and is employed at Arnold & Porter's New York, NY office. Mr. Amar is not admitted to the practice of law in New York.

© Arnold & Porter Kaye Scholer LLP 2023 All Rights Reserved. This Advisory is intended to be a general summary of the law and does not constitute legal advice. You should consult with counsel to determine applicable legal requirements in a specific fact situation.