Physician Compensation in the 21st Century / Demand for Medical Technology
Healthcare manufacturers understand that physicians are the gatekeepers to the use of medical technology. Physicians prescribe drugs, order laboratory and imaging tests, and recommend surgical procedures. MACRA makes permanent Medicare's methods for measuring quality and value to determine physician compensation, and encourages alternative payment models such as bundled payments. Understanding those metrics and payment models and incorporating them into product development will be critical for healthcare manufacturers, as will building an evidence base for the purpose of positioning new technologies. This webinar will help manufacturers understand how upcoming changes to physician compensation driven by Medicare payment will affect the demand for medical technology.