Payor Interactions: Emerging Risks and Compliance Considerations
As customers develop new payment and delivery models, many pharmaceutical companies are creating new educational and payor outreach functions to interact with sophisticated decision-makers at integrated health systems and insurers. In light of the evolving regulatory landscape governing manufacturer communications and arrangements with payors, understanding and crafting compliance controls around such functions is becoming increasingly important.
During this sixty-minute webinar, we will discuss:
- the legal and regulatory landscape governing hybrid account management and customer education roles;
- the potential compliance risks raised by these hybrid functions and their interactions with health systems and insurers; and
- practical considerations for assessing and managing those risks in the evolving regulatory environment.