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Vibbert Quoted in Adweek on the American Data Privacy and Protection Act

July 29, 2022

Privacy, Cybersecurity & Data Strategy Partner Jami Vibbert was quoted in an Adweek article, "'Bill Could Threaten Californians:' States Retaliate as the Federal Privacy Bill Advances." The article discusses the advancement of the bipartisan American Data Privacy and Protection Act (ADPPA), which, according to Vibbert, is "the furthest that any federal privacy bill has ever gotten." With the growing prevalence of ad tech across sectors, the article discusses the bill's potential impact on advertisers and marketers, states’ concerns and other hurdles the bill faces before passing, and how it's part of a "global effort to target and change the way that the advertising industry works."

» Read the article.