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March 19, 2013

Protecting Your Brands In the New Domain Name Landscape

Arnold & Porter Advisory

Do you want to protect your valuable brand from being used in any of the more than 1,000 new Top Level Domains ("gTLDs" - the letters to the right of the "dot" in a domain name) that will be launched in the coming months? The answer is here; ICANN, the body responsible for the Internet's naming system, has devised a Trademark Clearinghouse (the "Clearinghouse") to help protect a trademark owner from an infringer's registration of a second level domain (the name to the left of the "dot" in a domain name) combined with a new gTLD.

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