Protecting Your Brands In the New Domain Name Landscape

Do you want to protect your valuable brand from being used in any of the more than 1,000 new Top Level Domains ("gTLDs" - the letters to the right of the "dot" in a domain name) that will be launched in the coming months? The answer is here; ICANN, the body responsible for the Internet's naming system, has devised a Trademark Clearinghouse (the "Clearinghouse") to help protect a trademark owner from an infringer's registration of a second level domain (the name to the left of the "dot" in a domain name) combined with a new gTLD.