Fighting Claim Substantiation Battles with Regulatory Bodies and in Litigation

The benchmark for any successful advertising practice is a solid claim substantiation background. In the most seemingly straightforward ads, there can be several underlying claims that require substantiation. This series of panels is designed to clarify many of the issues that are still confusing to the seasoned advertising attorney. Beginning with a complete overview on the special nuances that render substantiation difficult, and then exploring substantive issues such as surveys, clinical studies, and testimonial endorsements, delegates will emerge with a thorough understanding of the topic.