Preventing Lawsuits and Violations in Advertising and Promotions
Who Should Attend
This basic-to-intermediate level program provides a comprehensive overview of advertising and promotions law for:
- Attorneys
- In-House Counsel
- Marketing Managers
- Advertising Executives
- Public Relations Directors
- Corporate Executives and Officers
- Business Owners
- Paralegals
Program Description
Avoid Making Detrimental Advertising and Promotions Decisions
Are you “winging it” when it comes to reviewing ads and marketing strategies for legal compliance? Do you know the vital components of sweepstakes and contests to avoid fraud litigation and regulatory enforcement? What about privacy laws and anti-spam legislation? At this seminar, our experienced practitioners will unveil the intricacies of federal and state rules governing advertising, online and e-marketing, and contests. Discover how to ensure business promotions are conducted legally and without negative consequences. Register today!
- Make legal review of advertising simple with a handy “pre-flight” checklist of potential errors.
- Be prepared to successfully substantiate claims with the proper records and files.
- Protect pharmaceutical clients against costly failure-to-warn claims by knowing the legal nuances of direct-to-consumer advertising.
- Don't break the law or lose customers by engaging in illegal spam or text messaging campaigns.
- Find out which online marketing practices have resulted in bad publicity and FTC attention, so you don't head down the same road.
- Stay in-the-know on changing laws, regulations and issues affecting consumer privacy, advertising and promotions.
- Steer clear of liability claims by understanding the ins and outs of sweepstakes and contests.
- Discover how far down the chain of command FDA fines can be issued and who to educate to avoid violations.
- Avoid putting legal gears in motion as a result of the ignorant use of touchy buzzwords or other sensitive ad copy.
- Ensure that you have all your bases covered when it comes to intellectual property and ownership rights.
- Find out what you can and cannot say when legally and ethically advertising your law firm.
