What's New in Comparative Advertising, Claim Support and Self-Regulation?

Randy Miller will participate as moderator in Session III: The Perils of Implied Claims from 2:00-3:00 p.m. on September 22.

The conference is being held in conjunction with Advertising Week 2008. Expert speakers will explore the legal and ethical challenges and opportunities presented by new media; the key issues in claims substantiation; the timing, design, and application of consumer surveys; FTC enforcement priorities; and Going "Green", a panel discussion focused on consumer understanding of environmental marketing. The conference also will provide attendees with practical information to enhance their ability to navigate the advertising industry's self-regulatory forum.