Hot Topics in Advertising Law: The NAD and Drug and Medical Device Promotion

Join BBB National Programs and Arnold & Porter for an exclusive in-person educational and networking event on March 11, 2026, at Arnold & Porter’s New York office. As advertising and promotional practices in the life sciences industry face increased scrutiny from the FDA, FTC, and private litigants, this “Hot Topics” program will provide tips on managing risks in product promotion while exploring how the National Advertising Division (NAD) helps companies hold competitors accountable.

Participate in this lunch-and-learn session focused on key issues in medical product promotion, including:

• Claim substantiation requirements
• Partnerships with Key Opinion Leaders and influencers
• Artificial intelligence in advertising and promotion
• Privacy considerations and risks, including with respect to text messaging and online tracking
• Automatically renewing subscriptions and other negative option programs
• Consumer reviews and endorsements
• Addressing competitor noncompliance
• Using the NAD process to challenge competitor claims
• Talent-influencer agreements/best practices

Please note that no virtual option is available, and capacity is limited. Register by March 2, 2026. This event is invite-only and exclusive to corporate representatives. For inquiries, contact events@bbbnp.org.

We look forward to your participation!