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August 29, 2022

AdTech & Digital Media Newsletter


Welcome to the first in a series of newsletters prepared by Arnold & Porter’s AdTech and Digital Media group. These newsletters will cover legal developments relevant to the adtech and digital media industries, the state of M&A and investment activity in the industries, and updates regarding Arnold & Porter’s activity in the space.

In this issue:


  • FTC Explores Rules Targeting Commercial Surveillance and Lax Data Security
  • CFPB Warns Digital Marketing Providers They Are Potential Targets of Actions Against “Digital Redlining”

Healthcare related

  • FTC Focuses on Commercialization of Geolocation Data That Can Be Used to Reveal Sensitive Consumer Health Information
  • Meta Facing Class Action Lawsuit for Use of Pixel Tracking With Respect to Healthcare Data


  • FTC Challenges Meta’s Acquisition of Virtual Reality Fitness App

Developments in Europe

  • France, Italy and Spain Say Big Tech Should Shoulder Network Costs
  • UK Proposes Amendment to Online Safety Bill Granting Ofcom (UK’s Regulatory Authority for Telecommunication) Greater Authority to Ensure Tech Companies Tackle Child Abuse Content Online
  • French Adtech Firm Criteo Facing $65.4 Million Sanction in Connection With Allegations of Non-compliance With GDPR

Case law development

  • Advertiser Liability for Social Media Influencer Copyright Violations


Arnold & Porter Updates

  • Embracer Group Enters Into Agreement to Acquire IP Rights to The Lord of the Rings and The Hobbit Literary Works by J.R.R Tolkien
  • Partner Jami Vibbert Quoted in Adweek article, "'Bill Could Threaten Californians’: States Retaliate as the Federal Privacy Bill Advances”
  • Partner Raqiyyah Pippins Will Be Hosting a Panel at NAD 2022 Held in Washington, DC on September 19-20

Please see Arnold & Porter’s AdTech and Digital Media webpage for additional publications summarizing developments in adtech and digital media.

© Arnold & Porter Kaye Scholer LLP 2022 All Rights Reserved. This Advisory is intended to be a general summary of the law and does not constitute legal advice. You should consult with counsel to determine applicable legal requirements in a specific fact situation.