WEBCAST: Avoiding the Pitfalls of Selling to California Consumers

Companies that sell to consumers, directly or indirectly, are subject to an array of federal and state laws and regulations. Selling goods and services to California consumers is especially challenging because the state has a panoply of uniquely stringent consumer protection and antitrust laws. Particularly given California's active plaintiffs' bar, these laws can be a trap for the unwary, with potentially expensive consequences.

This seminar will review a number of California's consumer protection and competition statutes and discuss practical approaches to complying with them. Topics will include:

• Gift cards (Civil Code § 1749.5)
• "Made in USA" claims (Bus. & Prof. Code § 17533.7)
• "Slack Fill" (Bus. & Prof. Code § 12606.2)
• Advertising of sale prices/free offers (Bus. & Prof. Code §§ 17501, 17537, 17537.11)
• Proposition 65 (Health & Safety Code §§ 25249.5 et seq.)
• Sales below cost (Bus. & Prof. Code § 17043)
• Resale price maintenance (Bus. & Prof. Code § 16720)