Sarah Rosenberg Talks Beauty Dupes and Brand Protection in The Business of Fashion

Sarah Rosenberg, Arnold & Porter Intellectual Property associate, was quoted in The Business of Fashion article, "The Politics of Duping," which examines how beauty dupes have become a mainstream category and how the lines between inspiration, imitation, and counterfeiting have blurred.

The article explains that as brand loyalty weakens, dupe brands have more freedom to imitate, making it harder to distinguish trends, dupes, and counterfeits. Sarah addressed the legal challenge this creates. "It becomes really difficult to draw a line and say: 'This amount of copying is acceptable, this amount of copying isn't,'" she said. She added that beauty dupes differ from fashion dupes because they begin by replicating a product's function rather than its form.

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