Trademark, False Advertising & Unfair Competition

Our prominent trademark practice covers all aspects of trademark and design protection, unfair competition, and infringement and other brand enforcement issues, including extensive experience in handling anti-counterfeiting and grey goods issues. Our experience in both counseling on and litigating trademark, false advertising, and unfair competition matters allows us to partner with clients to plan and execute comprehensive registration and enforcement strategies and effectively handle disputes on an expedited basis. We have a record of obtaining early injunctive relief, efficiently managing targeted discovery, and often achieving early disposition of disputes by summary judgment or favorable settlement. We also have extensive experience litigating opposition and cancellation proceedings before the Trademark Office Trial and Appeal Board.

The Name for Household Names. We partner with leaders and innovators across a range of industries—technology, entertainment, luxury goods, apparel, consumer products, and pharmaceuticals—to address all aspects of brand protection and enforcement.
Experienced Litigators. Our highly experienced litigators have won precedent-setting appellate cases in the areas of trademark protection, fair use, secondary liability, and rights of publicity.
Extensive USPTO Experience. Our depth of knowledge of USPTO procedures and relationships with foreign associates allow us to provide worldwide portfolio management, trademark selection and clearance advice, enforcement strategies, and trademark prosecution.

“The do-it-all trademark crew at Arnold & Porter ‘offer creative solutions to complex problems while effectively managing legal risk, enabling clients to achieve their business goals.’”
—World Trademark Review 1000

One of Only Ten in the Nation
Our team was one of only ten firms recognized by Chambers USA in the category “Trademark, Copyright & Trade Secrets (Nationwide, 2023).”

Experience Highlights

The Hershey Company as trademark counsel, enforcing the company's many valuable trademarks in litigation, TTAB proceedings and cease-and-desist letter practice, as well as trademark protection matters at the USPTO.
Leading technology company in numerous trademark matters, providing enforcement strategy and counseling concerning software, hardware, advertising, and mobile/telecommunications products, and representation in multiple proceedings before the USPTO pertaining to its most well-known brands.
Fintech company dedicated to financial wellness as trademark counsel and in trademark opposition and cancellation proceedings involving a financial services company.
Pfizer in numerous trademark litigations and disputes, TTAB matters, and other matters involving infringement of the Pfizer mark and numerous other brands.
W.R. Grace & Co., a worldwide leading specialty chemicals company, in various US and foreign trademark clearance, registration, enforcement, and licensing matters.
Experian in trademark litigation, counseling, prosecution, and enforcement to protect all of Experian’s important brands, including securing a seven-figure jury verdict against two competitors for cybersquatting and counseling on the “EXPERIAN BOOST” brand, which has been heavily promoted in both digital and traditional media.
Pernod Ricard entities in trademark infringement and TTAB proceedings involving its most popular alcoholic beverage brands, including Absolut Vodka, Jameson Irish Whiskey, and Malibu Rum.
Nike in obtaining a significant preliminary injunction protecting its Dunk sneakers in a trademark infringement, dilution, and unfair competition case against Los Angeles streetwear designer Warren Lotas.
Gucci America, Inc. in successfully barring Gucci family members from using the Gucci name and associated trademarks to market consumer products and secured a multi-million dollar judgment.
Marmon Holdings, Inc., a Berkshire Hathaway company, as primary IP counsel to Marmon and its companies, in handling IP litigation, IP counseling, global trademark portfolio management, and patent prosecution, for the privately-held global industrial organization, which comprises hundreds of autonomous manufacturing and service businesses.
LVMH in counterfeiting and trademark enforcement proceedings against numerous Louis Vuitton infringers. Among other enforcement matters, obtained an ex parte seizure order, asset freeze and injunction against counterfeiters on behalf of Louis Vuitton and Céline brands.
Bottega Veneta in successfully registering its proprietary weave design for leather goods, following a lengthy proceeding in the USPTO, at the conclusion of which the Trademark Office issued a groundbreaking decision in Bottega Veneta's favor.