Skip to main content

Advertising & Marketing Compliance Counseling

Arnold & Porter assists consumer product companies with both federal and state laws and regulations governing health-related, performance, and sourcing claims for the full range of products offered in stores and online. Our experience enables us to provide holistic advice to companies on how to effectively promote their products in a manner that fits their desired regulatory, legal, and reputational risk profile. In fact, we pride ourselves on working with client marketing and R&D teams to develop legal solutions that minimize risk while still allowing successful brand promotion.

  • Strong Relationships With Leading Industry Associations: Our attorneys regularly work with and act as a trusted advisor for trade organizations supporting consumer products manufacturers and retailers.

  • Holistic Advertising, Regulatory, and Litigation Counseling: Our advertising and regulatory colleagues frequently partner with our litigators to offer comprehensive advertising advice to our clients.

  • Coverage in the U.S., Asia, and Europe: Our consumer protection and marketing experience also extends internationally, as attorneys in our European and Asian offices advise on regulatory issues arising in their jurisdictions in relation to various industry sectors.

Experience Highlights

  • One of the largest US drugstore chains in coordinating the review of more than 600 generic brand labels, including an assessment of claim substantiation and compliance with federal labeling regulations.
  • Clothing and cosmetics manufacturer and retailer in developing a comprehensive manual governing apparel labeling, green claims and advertising standards.
  • FDA-regulated product company regarding effective use of consumer-generated content in promotional strategies while complying with applicable federal and state standards.
  • Consumer product companies regarding product development within the desired EPA or FDA regulatory classification.
  • Leading confectionery company in managing international legal review of new front-of-pack labeling system intended for use in 24 countries.
  • Leading energy bar company in engagements relating to compliance with advertising and marketing laws and regulations.
  • Personal care product company regarding compliance with the California Safe Cosmetics Act (SB484).
  • Leading household goods company in comparative claims substantiation and sensory study development.
  • Consumer product company regarding use of sourcing claims (e.g., organic, natural, sustainable) while mitigating regulatory and litigation risk.
  • Global personal care products company in developing substantiation for quantifying the increase in eyelash volume attributable to a mascara product.

Key Contacts

Raqiyyah Pippins
Raqiyyah Pippins
Washington, D.C.
+1 202.942.6557
Matthew Shultz
Matthew Shultz
Washington, D.C.
+1 202.942.6147
See All Related Professionals

Related Services


  • U.S. News & World Report and Best Lawyers
    "Best Law Firms" for Advertising Law – Colorado (2024)
  • Chambers USA
    Food & Beverages: Regulatory and Litigation (Nationwide) (2023)
    Retail (Nationwide) (2023)
    Advertising: Transactional and Regulatory (Nationwide) (2023)
    Product Liability: Regulatory (Nationwide) (2023)
  • Best Law Firms
    Advertising Law – Colorado (2024)
  • The Legal 500 US
    Firms to Watch Advertising and Marketing: Transactional and Regulatory (2023)