Skip to main content

Private Label Packaging and Trade Dress Law

February 26, 2020
Arnold & Porter Webinar-of-the-Month Club for Retailers

Retailers face a number of issues when designing the packaging for their private label products. How does a design clear to avoid litigation? What is the scope of the third party's rights in their trade dress? How can a retailer develop its own protectable trade dress rights?

This webinar covers the fundamentals of trade dress protection and color mark protection under US law, as well as specific issues arising in trade dress disputes, with a particular focus on issues concerning private label brands.


Paul Llewellyn | Partner, specializes in trademark and false advertising litigation and counseling. He assists a variety of clients in the food, retail, consumer health, consumer electronics, and other sectors in connection with trade dress, color mark, product configuration, and other nontraditional trademark issues.

Palak Mayani Parikh | Associate, focuses on intellectual property law, including the clearance and prosecution of trademarks, coordination of investigations to uncover intellectual property infringements, and enforcement of intellectual property rights across consumer products, alcoholic beverages, luxury apparel and accessories, pharmaceuticals, and other industries.

Webinar-Of-The-Month Club Calendar

October 17, 2019 | Download Program Materials
» Recent California Legislation Impacting the Retail Industry

November 14, 2019 | Download Program Materials
» Private Labeling: Evaluating and Managing Product Safety and Liability Risks

January 31, 2020 | View Webinar Recording
» Capitalizing on Personal and Consumer Healthcare Products: Are You Prepared for the FDA?

March 2020
Mixed-Use Real Estate Developments: Key Legal Issues for Retailers

April 2020
Navigating the Pitfalls of Cross-Border Investigations of Retailers: Are You Prepared?

May 2020
Price Advertising: What Retailers Need to Know

June 2020
Recovering Lost Value in the Supply Chain Supporting Private-Label Products

July 2020
Whose Problem Is This? Practical Issues in Defense and Indemnity for Retailers

August 2020
Antitrust Compliance from the Retail Perspective

Meet the Speakers

Paul C. Llewellyn
Arnold & Porter